Brand Strategy

 
 

BRAND STRATEGY

“A great brand is a story that’s never completely told.”
— SCOTT BEDBURY
 
 

BUSINESS INSIDER (AU) SOCIAL MEDIA BRANDING

Templates and design

Business Insider Australia required heavy branding for their Instagram Stories, to which I designed an easy-to-populate template for the Editors to design posts, export and upload to the @businessinsiderau accounts.

 
 
 

POPSUGAR (AU) SOCIAL MEDIA BRANDING

Templates and design for ‘Oscars 2018’

POPSUGAR Australia required heavy branding specifically for the Oscars for their Instagram Stories, to which I designed the artwork and set the colour scheme as a guide for the Editors to design posts, export and upload to the @popsugarau accounts.

 
 
 

allure media brand strategy

Brand & Style Guide, Website UI/UX Design

Previous to 2016, Allure Media did not have a strong identity. The publications Allure Media housed were yet to build a foundation in Australia after recently being acquired from our US partners. This is also part due to Allure Media being a ‘start up’ company.

I took this as an opportunity to build our identity and strengthen our brands internally and externally. After analysing the branding issues we faced, I built the first official Allure Media brand and style guide specifying the official logos, creative specifications, official typography, official colour swatches (CMYK / RGB / Pantone), social media templates and collateral. These specifications are now streamlined company wide.